Best Brokers for Beginners of June 2024

Ally is fully digital, so if you’re looking for in-person support this brokerage firm might not be the best for you. There are also alt investments such as sneakers, video games, sports cards. Public is a platform that allows you to invest in stocks, ETFs, bonds, crypto, ETFs, alternative assets and more—all in one place. There’s even a High-Yield Cash Account that earns 5.1% with up to 5M FDIC insurance.

What type of brokerage account should I choose?

Stockpile offers brokerage and custodial accounts with no recurring fees, minimums, or gift card fees. Invest in fractional shares for $1 and even trade popular cryptocurrencies. We score each online broker against a set of criteria that factors in both the features offered and the actual user experience of using those features. Note that a broker may score highly for the stock trading platforms, tools or research it offers, but low for the experience of actually using those features. This means a broker can offer an advanced stock trading platform, but if it is clunky to use or the process of opening an account is unnecessarily arduous, that will be reflected in their score. Once you’re ready to open an online brokerage account, remember that securities regulators require brokerages—whether they are full-service or online brokers—to know their clients.

Best for ETFs

Webull will appeal to the mobile-first generation of casual investors with its slick interface for desktop and mobile apps, but the brokerage also delivers an impressive array of tools for active traders. However, its relatively weak educational content may leave true beginners in the lurch, and it lacks access to a few common asset classes. The investing information provided on this page is for educational purposes only. NerdWallet, Inc. does not offer advisory or brokerage services, nor does it recommend or advise investors to buy or sell particular stocks, securities or other investments. Acorns is one of the best investment apps for beginners and hand-off investors who want to start investing but are overwhelmed by the choices with other investing apps. This simple and easy-to-use platform offers a low investment minimum, portfolio diversification, and beginner-friendly charting tools.

Educational Resources for Beginner Investors

The company has certainly succeeded on this front with its clean and simple user experience; commission trading of stocks, ETFs, and options; $0 account minimum; fractional investing; and social networking element. Public offers an easy-to-use platform with social networking features, fractional best online stock broker for beginners investment capabilities, and a creative selection of alternative investment options. In addition to stock, option, ETF, and cryptocurrency trading, Public provides a platform for purchasing Treasury bills and alternative investments, like rare sneakers, trading cards, royalties, and more.

Editorial integrity

  1. Blain’s insights have been featured in the New York Times, Wall Street Journal, Forbes, and the Chicago Tribune, among other media outlets.
  2. The app even has chat rooms built into it, so you can talk trading with your peers.
  3. Top brokerage firms offer different platforms for different investment needs.
  4. SoFi also offers beginner investing educational resources, free financial planning sessions, career coaching, and other perks for SoFi members.
  5. Also, just because your fund is diversified, does not make it immune from loss.

Bankrate follows a stricteditorial policy, so you can trust that our content is honest and accurate. The content created by our editorial staff is objective, factual, and not influenced by our advertisers. Our experts have been helping you master your money for over four decades. We continually strive to provide consumers with the expert advice and tools needed to succeed throughout life’s financial journey. Our goal is to give you the best advice to help you make smart personal finance decisions. We follow strict guidelines to ensure that our editorial content is not influenced by advertisers.

Who are the best online brokerage accounts for?

Many brokers also carry additional private insurance for the same purpose. You can buy stocks without a broker by using a dividend reinvestment plan, by investing in a direct stock purchase plan or by using a trading app on your smartphone. While those options make it possible to buy stocks online without a broker, on their own they are not effective ways to build a diversified portfolio of investments that is right for long-term investing. TD Ameritrade’s well-designed app makes it easy to find your way around the numerous features. Plus, TD Ameritrade users now also get access to new parent Charles Schwab’s thinkorswim trading platform.

We applied Business Insider’s rating methodology for investment platforms to consider the best online brokerages for beginners. We considered a dozen brokerages and zeroed in on options that offered competitive pricing and features most important to beginner investors and traders. Financially, compare different minimums and fees when assessing which online brokerage is best for you. Low minimums and fees are more suitable for beginners just getting acquainted with investment products and services. is an independent, advertising-supported publisher and comparison service. We are compensated in exchange for placement of sponsored products and services, or by you clicking on certain links posted on our site. Therefore, this compensation may impact how, where and in what order products appear within listing categories, except where prohibited by law for our mortgage, home equity and other home lending products.

If you hold an asset for a year or more, however, it will be counted as long-term capital gains. Long-term capital gains taxes are usually lower than income taxes, which is why it’s advised to hold onto a stock for at least a year before selling it. Robert is a senior editor at Newsweek, specializing in a range of personal finance topics, including credit cards, loans and banking. Prior to Newsweek, he worked at Bankrate as the lead editor for small business loans and as a credit cards writer and editor. He has also written and edited for, The Points Guy and The Motley Fool Ascent. He has been credit card and travel rewards enthusiast since applying for his first credit card the day he turned 18.

Aside from retirement accounts, there are a couple of other types of accounts you’ll want to be aware of. These investment vehicles often have hundreds or thousands of underlying investments selected according to a specific strategy, so your investment isn’t tied to a single company. Our research is designed to provide you with a comprehensive understanding of personal finance services and products that best suit your needs. To help you in the decision-making process, our expert contributors compare common preferences and potential pain points, such as affordability, accessibility, and credibility. Before saving with a taxable account, consider the order of where you should save first to accomplish your financial goals best.

In side-by-side comparisons, we assessed the user friendliness of each broker’s platforms, with a strong focus on the quality of educational and research materials. There is certainly no shortage of investment options, but the differences (not to mention tax treatment) among them is vast. The kind of returns you can expect from a bond fund versus equities are very different, as are their time horizons.

There are a small number of people who day trade and make money, though. “How to Day Trade for a Living” is one of the best day trading books to teach you the ropes. TD Ameritrade traces its roots back to 1975, when Joe Ricketts founded First Omaha Securities, Inc. The brokerage has evolved into TD Ameritrade over nearly four decades via numerous acquisitions and an IPO in March 1997. It pioneered online trading in the 1990s, and it was among the first firms to begin offering discounted commissions. Customers should always be aware that no brokerage provides insurance that protects financial assets from losses due to investment choices or market declines.

If you’re interested in learning more about the stock market, you can check out our guide to investing. Also consider your investment preferences, such as your need for research, tools, and portfolio tracking features, to ensure the broker you end up choosing will be a match. Additionally, we paid close attention to platform and technology and commissions and fees.

The recent rise of social media blogs surrounding investing may increase interest, but be cautious about investing, as any investment comes with risk. We consulted financial advisors, investing experts, and our own wealth-building reporter to inform our choices for the best online brokerages. Hands-on investors are best served by the basic Schwab self-directed brokerage account, which gives you access to various investment choices. If you want more help, you can sign up for managed Schwab Intelligent Portfolios, one of the best robo-advisors.

A passive investor is one who believes that markets are generally price efficient, and that superior risk-adjusted returns cannot be consistently achieved over multiple time periods. In other words, an investor cannot “beat the market,” and so the best strategy is to passively invest in a market index fund with very low expenses. There’s no perfect broker for everyone, but here are some of the important factors to keep in mind as you’re choosing for a stock broker for beginners.

This influences which products we write about and where and how the product appears on a page. Investors should just keep in mind that passive investing takes a while to accrue a profit, and Acorns does charge fees that may not allow them to make gains as fast as possible with passive investing. Further, when it comes to customer service, there’s little more than an FAQ section on the website and an automated chatbot. “Stay simple. Keep to long trades and stay away from options like riskier naked shorts where you can literally lose your shorts.”

For nearly 20 years, we’ve been on a mission to help our readers acheive their financial goals with no judgement, no jargon, and no get-rich-quick BS. Brokerage accounts are taxed differently depending on the type of account you have and how long you hold assets for. For example, the Bank of America Preferred Rewards program offers perks like fee reductions and increased credit card rewards when you hold assets with Merrill, which is owned by Bank of America. is part of an affiliate sales network and receives compensation through featured partners. does not include all financial companies or all available financial offers.

Acorns is particularly well-suited for beginners as it invests your spare change in an automated way. The low hurdle to start investing, and the ability to easily manage your finances under one roof, are key reasons why this platform is worth considering. J.P. Morgan stands out for beginners by offering an app-based platform for both self-directed and automated investing, all with $0 commissions — even on mutual funds, which is pretty rare. Plus, if you bank with Chase your accounts will be integrated so you can manage your money in one place. When we researched online brokers to create this list of brokerages, some of the things we looked for were low costs, a variety of account types, and great customer service ratings. Everyone’s investing journey is different, but I’ve found these three factors are important for anyone to have a great investing experience.